Serum Guide
If you are building a thoughtful skincare routine, you have probably encountered serums. But what exactly are these concentrated liquids, and how do you choose the right formula for your skin?
What is a serum?
A serum is a lightweight, fast-absorbing skincare liquid formulated with high concentrations of targeted active ingredients. Unlike daily moisturizers that primarily seal in hydration, serums are engineered to penetrate the surface layers of the skin to directly support specific concerns—such as dullness, fine lines, visible marks, or dehydration.
How to integrate serums
Depending on your skin's immediate focus, serums can be applied with intention during your morning or evening care:
- As a daily targeted layer: Dispense 2–3 drops onto clean, slightly damp skin after cleansing or toning. Press softly with warm palms to promote absorption before applying cream.
- As a focused night treatment: Apply a specialized serum—such as a Niacinamide + Tranexamic Acid or Retinol complex—only on dedicated evenings to allow the skin time to adapt and repair.
Choosing the right serum for your routine
Selecting a serum depends on whether your skin needs moisture replenishment, radiance support, or targeted restoration: